Netsky and Aloe Blacc’s Snitch is the latest in a recent trend of official music videos that feature dancers instead of the music artist(s). We’ve seen this strategy with iconic dance centric music videos like Sia’s Chandelier and Justin Bieber’s Sorry. Propelled by music artists and the music industry, dance has entered into a new era that puts dancing and dance artists in the spotlight. Now more than ever, music artists are focusing on collaborations with dance artists to bring creative visuals and incremental fans to new music releases - a point recently highlighted at the VMA’s during Missy Elliott’s moving speech thanking the dance community.
For Snitch, Republic Records and DanceOn tapped director Donovan Okimura and choreographer Dana Alexa. The cast (aside from Dana who plays the teacher) is made up of 8 dancers - all of whom you should know! - Sammy B, Tahani Anderson, Jadyn Hernandez, Kelly Sweeney, Sophie Santella, Liv Simone, James Herron, and Reif Howey.
Check out the official music video to Snitch, and let us know what you think in the comments below!