OUR STORY
DanceOn is an entertainment brand at the intersection of dance, music, and popular culture.
Founded in 2010 by Madonna, Guy Oseary, Allen DeBevoise and Amanda Taylor, DanceOn was built on a simple belief: dance is one of the most powerful forces in culture, and the people who create it deserve a platform that celebrates their influence.
Over the years, DanceOn has partnered with more than 50 brands, collaborated with 200+ music artists, and worked alongside thousands of dance content creators to bring their work to a global audience. From launching music trends that unite millions of users in sync, to cultivating the creators who are shaping what popular culture looks like next, DanceOn exists at the place where dance stops being entertainment and starts being history.
Today, DanceOn speaks to a community of 5 million followers and growing across Instagram, TikTok, YouTube, and Facebook who are connected by a shared passion for movement, music, and the moments where the two impact the world.
OUR LEADERSHIP
Guy Oseary
CO-FOUNDER
CEO and Chairman of Maverick. Manager of Madonna and U2. Principle at Untitled Entertainment
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Allen Debevoise
CO-FOUNDER
Founder and former CEO of Machinima. Investor in AwesomenessTV, Zefr, StyleHaul, Mitu, INDmusic and more
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Amanda Taylor
CO-FOUNDER & CEO
Founder & CEO of DanceOn. Former manager for dancers and choreographers
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PRESS
“Key Player in this Digital Evolution
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“Road to a Label Deal, Chart Success
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“…has evolved into a network with about 5 billion views, 30 million subscribers and 75 million fans… And its not stopping there”
“...is the first-of-its-kind...
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“...can create...practically out of thin air, a worldwide dance trend”
“...has thrived through the creation of programming”
“Named #3 start-up to watch in 2015
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“...helps influencers in the scene to get exposure. In the case of Silento it led him to the latest dance craze in the country and a deal with Capitol Records”
“...has the formula for [digital] success
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